Top 5 News and Magazines Apps Performance in Kenya Q4 2023

Throughout Q4 2023, the top five news and magazine applications in Kenya showed varying performance trends in terms of weekly downloads, revenue, and active users. Here is a detailed look at the key metrics for each app.

The Economist - News, Podcasts experienced a gradual increase in weekly revenue, peaking at approximately $559 in late November. Downloads saw a significant drop early in the quarter, reaching a low of 170 in the week of October 23, before recovering to 306 by the end of December. Active users showed a slight decline from 2.8K to 2.1K over the quarter.

Medium saw a steady weekly revenue, fluctuating around $150 to $286 throughout the quarter. Downloads reached a peak of 2.2K at the start of the quarter, followed by a mid-quarter dip, and then a recovery to 1.3K by the end of December. Active users consistently hovered around 5K to 6.8K.

Bloomberg: Finance Market News showed a notable peak in weekly revenue of $428 in mid-November. Downloads fluctuated, with a high of 1.2K in the week of December 18. Active users peaked at 4.8K in mid-December, showing an overall increasing trend from 4.4K at the start of the quarter.

Financial Times: Business News had a modest peak in weekly revenue of $168 in late November. Downloads were relatively stable, with a low of 204 in early December and a high of 396 in mid-December. Active users remained fairly consistent, starting at 4.1K and ending slightly lower at 3.6K by the end of the quarter.

The New York Times saw its weekly revenue peak at $292 in early December. Downloads showed a steady pattern, peaking at 750 at the start of the quarter and ending at 412 by late December. Active users showed a slight decline from 5.8K to 5.3K over the quarter.

These insights are derived from Sensor Tower's data, offering a comprehensive view of the performance of top news and magazine apps in Kenya for Q4 2023. For more detailed insights, visit Sensor Tower.